Welcome! My name is Stuart and I specialise in Email Marketing and Automation. I feel that email marketing is still one of the most effective ways of generating sales; especially for B2B. I have put together this course as I know so many people just don't know where to begin to find leads for their business. I have tried and tested this approach many times and I always find it the best way to generate B2B sales online.
The course is for all skill levels and is broken down into the following sections:
1. Where to find my data - I will show you the best places to buy and build your cold lead email marketing list
2. Verifying your data - this is an important step - if you keep sending emails to out-of-date/incorrect email addresses, then it can damage your sender's reputation. I will show you how to only send emails to accurate data.
3. Writing your cold email scripts - I have written the templates for these for you, please see this free pdf attached for you in the project description below.
4: Sending schedule and subjects - We will work through how to improve your open rates with the best sending times and email subjects.
5. Building the email sequences - I will show you how to build your email scripts within MailChimp - however, the same logic applies to all other platforms too.
6. Creating your Calendly link - The best way to sell B2B is still over the phone or via Zoom, I will show you how to get people to book appointments with you and how to create/link your new Calendly link to your website and emails./