Mailchimp Courses UK Learn Mailchimp Online with Beginner Lessons - Improve Campaign Deliverability.

Learn Mailchimp Online UK Course - Beginner Tutorial Lesson 2022

In our last blog 121 Mailchimp Online Courses from 60 minutes we looked at how to create a stunning looking MailChimp template which will show off your brand and catch your audience’s attention.

So now you have spent all of that hard working creating your template, you will want the world (or at least your subscribers…) to see it right?

How To Improve Your MailChimp Campaign’s Deliverability.

You can assign your new template to a MailChimp campaign, however there may be a few things to check both within your template and within your audience before you go ahead and click that send button. Patience is key!

MailChimp Template Tips - Check Your Image Dimensions

Don’t worry, this part will not take long… All you will need to check are the sizes of the images which you have used within a campaign.

• A MailChimp template is only 600 pixels wide

Which means that if your images are any wider than 600 pixels, then you are overloading your template with unnecessary weight. Many of your subscriber’s email hosts will block campaigns which feature too many images, or large images.

Confused a little? Hire me by the hour for beginner Mailchimp Lessons on a one on one basis. We can chat together and solve a problem in real time. You will benefit from an expert tutorial session which is tailored to your exact training needs.

Mailchimp Image Editor Tips

Luckily MailChimp have their own editor within the template creator page, so you don’t have to go into Photoshop or Canva and resize all of the images and reimport them.

• To begin, simply click on any image on your template and then you will see an “edit” button on the right hand side.
• Once you have clicked that, it will bring up an editing image screen.
• In the bottom left hand corner you will see the pixel sizes for both the height and width… Simply type “600 “ in this box and click “save”.
• Ensure you don’t make your images any smaller than 600 though; otherwise they will lose quality or not fill the width of your template.

Learn Mailchimp Online Free Tutorial Video

Now you can learn online to create a professional email marketing campaign in my free tutorial video below on how to edit images within your MailChimp campaign:

Mailchimp Tip - How To Avoid Emails Landing in Spam

For your text, you will just need to ensure you don’t use “spammy” language throughout your campaign. Again, a lot of email hosts do not like it and will pick up on it. So please try to avoid using words such as “Free”, “Discount”, “Sale” etc too many times.

This also goes the same for your subject lines and preview text fields. Also try to avoid adding large amounts of emojis, as the same problem will apply. Using one within a subject will look great, but any more and it can be a hinderance.

Things to check within your MailChimp Audience - GDPR

Since GDPR rules came out, we now have to be a bit more careful with the data we are sending our emails too. I don’t recommend enabling “double optin” or GDPR settings, but I would avoid adding in large mailing lists to your account.

Previously companies could get away with purchasing huge email lists and sending out bulk campaigns – where half of the contacts had not asked to be contacted and the other half would not even exist.

Campaigns sent to these contacts would of course result in extremely high bounce rates, but a small percentage would still be successful. If you do that now though, MailChimp will punish you by banning you from sending emails or can even close down your account.

So, when you are collating your lists, I would recommend only sending emails to those who have signed up through your online ads or organically. This will ensure that the audience you send to is full of correct and up to date email addresses. Also they are way less likely to unsbubscribe in high volumes or make abuse complaints. If you get too many unsubcribers or abuse complaints from one campaign, then MailChimp will flag this also.

Mailchimp Unsubscribe - A Good Thing?

Of course some people will unsubscribe and that is actually a good thing. MailChimp charges us when we have more than 500 contacts, so we don’t want to pay for contacts who don’t want to see your emails and who are never going to buy from you. So a tip would be to regularly filter your audience to find any unsibscribers and then “archive them”. This means you don’t have to delete them, but it means you won’t have to pay for them to clog up your account also.

Sending regular campaigns to an updated and clean list will increase your score within MailChimp which means your deliverability rates will be higher for your campaigns.

If your template is optimised, your content is clean and your email contacts are wanting to actually be there, then your deliverability rates and open rates will be lovely and high!